Connecting your drive and passion to real change.
I believe the heavy-duty work of social change deserves to be treated like the serious investment it is. I want to help women connect their drive and passion to real change.
My experience encompasses two worlds: institutional investing and bottom-up social change. I participated in the early days of both these worlds and became a recognized thought leader and advocate in each. When your work is positioned as an important investment, you can fully benefit from the magic of going bottom-up.
Making your purpose come alive.
A solid marketing process is key to successfully launching and managing a bottom-up enterprise. You start with your position or how you stand out in the marketplace. You assemble evidence to make your purpose come alive. Most important, you establish a framework to guide when and why to change your messaging to manage your momentum.
There is no such thing as momentum.
Marketing is your second most important ingredient for success after passion. Not only marketing who you are out there but also allowing for who you’re becoming. All marketing activities should be geared to building and managing momentum. Let no message lie on the page. Integrate your substance and style.
Use your personality to drive momentum. There is no better way to differentiate yourself, build relationships and gain credibility. Those are the factors that lead to long term success.