I believe the heavy-duty work of social change deserves to be treated like the serious investment it is. This site is designed to help you connect your drive and passion to real change.

My experience encompasses two worlds: institutional investing and bottom-up social change. I participated in the early days of both these worlds and became a recognized thought leader and advocate in each. When your work is positioned as an important investment, you can fully benefit from the magic of going bottom-up.

Marketing is a verb. Your story is the vessel.

Your biggest asset is your unfolding story. It calls for a balance sheet: What are your strengths? What are your weaknesses? Both real and, often more important, perceived. What evidence builds on your strengths and counters weaknesses.

Your first step is to honestly assess where you are. In marketing parlance, this is called positioning. By zeroing in on your timeless core, you gain the flexibility to communicate the ups and downs and surprises of working in the volatile world of going bottom-up.