A solid marketing process is key to successfully launching and managing a bottom-up social change enterprise. You start with your position or how you stand out in the marketplace. You assemble evidence to make your purpose come alive. Most important, you establish a framework to guide when and why to change your messaging to manage your momentum.

Marketing is a verb. What this site offers are proven tools and teachings specifically targeted for bottom-up social change.

Things to add:

• 5 for the road (essays)

• WOW marketing presentation