A solid marketing process is key to successfully launching and managing a bottom-up social change enterprise. You start with your position or how you stand out in the marketplace. You assemble evidence to make your purpose come alive. Most important, you establish a framework to guide when and why to change your messaging to manage your momentum.

Marketing is a verb. What this site offers are proven tools and teachings specifically targeted for bottom-up social change.

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There is no such thing as no momentum.

Marketing is your second most important ingredient for success after passion. Not only marketing who you are out there but also allowing for who you’re becoming. All marketing activities should be geared to building and managing momentum.

Let no message lie on the page. Use your personality to drive momentum. Integrate your substance and style. There is no better way to differentiate yourself, build relationships and gain credibility. Those are the factors that lead to long term success.

Things to add:

• 5 for the road (essays)