What does it mean to go bottom-up, and why, is it important?

It is a way to create social change on the ground, for real people and families. I went bottom-up in Africa by establishing the first ever micro lending program for a village in Ghana.

Every emerging industry develops its own language and colloquial ways of communicating. It’s a kind of shorthand, with terms adopted from other fields to make sense of the new evolving world. This is my working lexicon for bottom-up social change.

My goal is to highlight the subtleties of our new lingo so we can have a shared language as bottom-up social-change artists. We are a scrappy group, fueled by passion, and we certainly are in for a riotous discovery of the language we find useful as a community.

In language lies the magic of marketing and going bottom-up.